[/caption]Lexus introduced in Sao Paulo on Monday, 21, his first official store in Brazil, which was officially opened on d. Although Toyota's luxury brand is present in the country for several years, sold only custom, as if the official debut happening now.
Famous in the United States, Japan and Europe, Lexus against this market on an equal footing with German Audi, BMW and Mercedes-Benz. Along with luxury cars, the brand also produces models such as hybrid and super sport, but in Brazil the portfolio is still small.
In addition to the sedan and ES 350 LS 460 L, which is the only imported from the previous phase, will also sell Lexus IS 300 sedan and the input RX 350 SUV. The first V6 engine provides 231 horsepower and dimensions of Fusion, but the value is much more expensive: R $ 218,500. But the SUV has AWD and 277 hp V6 engine as well. Brought online in 2013, this model applies to R $ 298,000.
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[/caption]LS 460 L will be the "flagship" brand, as they are called the model image. With generous dimensions, luxury sedans carry 347 hp V8 engine and eight gears Exchange. Fixed price is R $ 615,000. But the ES 350 will only come into the country in November, already in line in 2013, and has no set price yet.
To distinguish them from the competition, Lexus will offer a 4-year warranty, double the German brand. The executives plan to expand its brand portfolio with hybrid models in the future and even sports. LFA, a specimen Ferrari Japan, and even can be ordered, but the price should be high enough as it is a limited production car.
[caption id="attachment_1796" align="aligncenter" width="580" caption="Lexus Store opens in Brazil with model"]
[/caption]Bad phase
The arrival of Lexus is a difficult moment for imported brands. With the increase of the IPI was promoted by the government to curb imports of cars, the luxury market was hit hard. Sales of several brands fell by half compared with 2011. It is this scenario that Toyota will try to grab a piece of rich segment, but it is clear that the volume of sales should not be so expressive, at least while the new rules apply.




