[/caption]Mazda and Audi car brands whose quality is best seen by Canadian consumers.
Those who avoid the Mazda models because of their excessive corrosion or reliability are not always in the spotlight might be surprised. Japan is the winner of the first classification of ALG Canada made on the quality perceived by consumers.In the category of luxury and upper classes, prizes went to Audi.
"The Mazda3, which accounts for about 53% of the total sales of Mazda, has appeared near the top sales in Canada in 2010 and 2011. It is therefore not surprising that Mazda high on the list, showing a margin of 12 points on the brand ranked second, GMC, "said Geoff Helby, Canadian regional director at ALG.
Mazda3 is the third most popular model of the market in the country since the beginning of the year. Behind the Honda Civic and Hyundai Elantra.
American business consulting and analysis specializing in resale value and depreciation, ALG 2500 Canadian consumers who were interviewed to assess their perceptions with respect to a number of car brands.
It is observed that consumer confidence is often based on the quality of the emotional connection is established with the brand, regardless of the actual quality of its products. Therefore, like marking take years to recover from bad publicity, even if it came out good products.
"Consumer Perception is the power that has a significant impact on the success or failure of a brand. While a positive attitude can lead to higher sales volume, the negative perception even a single vehicle, it can influence consumers to reject any brand," said Mr. Helby.
Negative perceptions can be based only on the advice of friends or family members. When a positive perception can actually hide poor quality.
This ranking puts Mazda and GMC above will be put into perspective. These include Toyota, Hyundai, Volkswagen or Ford above average (which is 65.4 out of 100).And under the table, Suzuki, Nissan and Smart. With Chrysler and Dodge raise the rear. Consider Honda's position below the average (61.3 out of 100). Almost curiosity. Just like Mercedes and BMW places far below average in the sector is dominated by luxury Audi, Porsche and Land Rover.
Starting next year, ALG will conduct two annual surveys, such as the United States.
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