[/caption]According to the Mail Uberlandia Ford doubled the sales volume of sporty compact, version 1.6 of the Ford Ka has a very creative ad that raised the sales volume prior to version 1.6 which represents 2% of total shares and now accounts for 5% of the share. Understand that sharing is a term used for the analysis of the market in which all cars are rated for a particular segment.
Some cars are investing in a highly creative marketing and getting good results in the short term, the campaign is proof that Nissan talked about the damn horse, which was published here on 29/07, was raised in a good representation of the volume of sales of all brands models.
Here is a quote from the news
The results of the strategy came quickly. Before the renovation, high-end version with the 1.6 model sells 2% of total shares, something around 108 cars per month.Now, because the Sport Ka means 5% of the total, an average of 290 units per month. That is, only with changes in appearance, has multiplied the Ford Ka 1.6.
And that the expansion of the market came almost without changing the number of copies he records every month. Before June, the American brand will put about 5,400 copies of a new compact on the road. Now, the number rose to nearly 5800.Increase of only 7%. That is, the conquest of space Sport version occurs almost entirely in the redistribution version of the total mixture.
Through the channel on youtube FordBrasil Ford announced a lot of fun video, compare the Ford Ka to the Mustang, Dynamite, thieves, etc. If the video is under attack "Outlaw" in the car over there Xuning style (Celtic Corsa front and rear Wind)
Ford Ka 1.6 Sport
Engine: gasoline and ethanol, front, transverse, 1598 cc, four cylinders, two valves per cylinder, a single command in the head. Sequential multipoint fuel injection.
Transmission: five-speed manual transmission with forward and one back. Front-wheel drive.
Maximum Power: 107 hp and 102 hp 5500 rpm with ethanol and gasoline.
Acceleration from 0 to 100 km / h: 11.3 seconds and 12.3 s with ethanol and gasoline.
Maximum speed: 181 km / h
Maximum torque: 15.3 Nm and 14.5 Nm at 4250 rpm.
Suspension: Front McPherson type with lower arm, with a stop-pressurized dampers and coil springs suspension. Torque rear axle self stabilizing profile V, with coil springs and hydraulic shock absorbers with compression step.
Tires: 195/55 R15.
Brakes: front disc and rear drum. Offer ABS as an option.
Body: Hatch monobloc with two doors and five seats. With a 3.83 m long, 1.64 m wide, 1.44 m and 2.45 m wheelbase. Front airbags as an option.
Weight: 968 kg.
Trunk capacity: 263 liters.
Fuel tank: 45 liters.
Production: Camacari (BA).
Release date: 2011.
Optional dual airbags and ABS brakes.
Full Price: U.S. $ 36,900.
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